Via S.S. Trinità, 3 Chiari (BS)

Product Concept

Mission

 

Product Concept

 

Marketing Suggestions

 

Main Features

The fruit tree

The virtual closet

The eco-shopping assistant

Eco-fashion information

The fruit tree

The virtual closet

The shopping assistant

Eco-fashion information

The fruit tree

EVERY CLOTHING ITEM IS A GROWING FRUIT SPROUT

At the beginning it is a sprout, then a flower and finally a fruit.

The more you wear the item, the more the sprout grows.

You can decide the fruit you like.

REWARDS CATALOGUE
You can choose how to spend your lymph
bottles among a catalogue of eco-friendly
rewards.

CHALLENGES
You can gain extra water boosters to make
your plants grow faster by unlocking some
challenges.

The virtual closet

ALL THE INFORMATION ABOUT YOUR PRODUCT
Price to remind you how much you paid
Environmental impact of the production
New value of the item (lymph bottles)

VIRTUAL FASHION CONSULTANT
It keeps tracks of your clothing matches
It reminds you to wear a certain item (e.g. when you are close to a
milestone)
It suggests you new and old items matches

The shopping assistant

A sustainable behavior starts with
your purchasing choices

YOUR PHONE AS A RADAR FOR
SUSTAINABLE CLOTHES
By scanning the NFC chip on the clothes
you can see their ratings in terms of labor
conditions, environment and animal
consciousness.

WATER BOOSTER COLLECTION
Possibility to collect more water for the
tree.

Eco-fashion information

INFO ON SUSTAINABILITY IN THE FASHION INDUSTRY

SUGGESTIONS FOR A RESPONSIBLE BEHAVIOR

WATER BOOSTER